Cagayan Valley and Northern Philippine Islands

Region 2 Illuminates Centuries-Old Pottery Tradition at the 31st Philippine Travel and Tour Expo

The Department of Tourism (DOT) Region 2 proudly unfolds the captivating story of Santa Maria, Isabela’s time-honored pottery industry at the 31st Philippine Travel and Tour Expo (PTTE), held at the SMX Convention Center in Pasay City on February 2, 2024.


At the DOT Region 2 booth, visitors are invited to partake in an exclusive live pottery-making demonstration, offering an immersive journey into the cultural tapestry that defines the region. This strategic initiative underscores Region 2’s unwavering dedication to championing cultural and creative tourism, integral elements within its diverse portfolio.

Esteemed guests, including Secretary Frasco and prominent figures from the travel and tourism sector, received a warm reception from the Region 2 delegation, led by Regional Director Troy Alexander Miano. The presence of Provincial Tourism Officers Joanne Maranan of Isabela and Aurea Martinez, Municipal Tourism Officer Rex Arao of Santa Maria, Isabela, and members of the Region 2 Travel Agencies and Tour Operators Association (R2TATOA) infused the event with local expertise and authenticity.


As a heartfelt gesture of gratitude and a commitment to boosting local enterprises, the Region 2 delegation presented Secretary Frasco with tokens from their respective micro, small, and medium enterprises (MSMEs). This exchange exemplifies the collaborative synergy between the region and the Department of Tourism, fostering sustainable tourism and economic growth.


The pottery-making experience is seamlessly woven into the majestic Isabela Tourism Circuit, a carefully crafted itinerary by the DOT in collaboration with various LGUs across Isabela province.

The 31st PTTE serves as a pivotal platform for Region 2, providing an avenue to share its distinctive cultural heritage with a broader audience. This reinforces its standing as a must-visit destination for those in search of an authentic and enriching travel experience.

The PTTE will run from February 2-4, 2024.#

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