Cagayan Valley and Northern Philippine Islands

Santiago City Celebrates National Tourism Month with Grand Tourism Expo and Brand Unveiling

In commemoration of the National Tourism Month Celebration, Santiago City proudly unveiled its new tourism brand, “Exceptionally, Santiago City,” during a vibrant and informative tourism expo held at Robinsons Santiago on September 18, 2023. The event was graced by distinguished guests, including City Mayor Attorney Sheena Alyssa Tan, Senior Tourism Operations Officer Romeo Caranguian, representing RD Troy Alexander Miano, and Councilor Jamayne Tan, the tourism committee chair, who warmly welcomed participants and attendees.

The unveiling of the city’s new tourism brand marks a significant milestone in Santiago City’s commitment to promoting its unique culture, attractions, and vibrant community. “Exceptionally, Santiago City” captures the essence of what makes this destination truly exceptional, emphasizing the city’s rich cultural heritage, natural beauty, and warm hospitality.

Councilor Jamayne Tan, the tourism committee chair, extended a warm welcome to all guests and participants of the event. She emphasized the city’s commitment to sustainable tourism development and the preservation of its cultural heritage.

Senior Tourism Operations Officer Romeo Caranguian, in representing RD Troy Alexander Miano, praised the Tourism Expo of Santiago City as a testament to the city’s dynamic spirit and the unwavering dedication of its local tourism stakeholders. He noted how the event aligned with the strategic goals outlined in the National Tourism Development Plan 2023-2028, particularly emphasizing the importance of “Strengthening Tourism Governance through Close Collaborations with National and Local Stakeholders.” Santiago City, through its Expo, exemplifies this spirit of collaboration and commitment.

City Mayor Attorney Sheena Alyssa Tan delivered an inspiring solidarity message, emphasizing the importance of tourism in driving economic growth, creating job opportunities, and fostering a sense of pride among the city’s residents. She expressed her enthusiasm for the future of Santiago City’s tourism industry and its potential to become a leading destination in the region.

The tourism expo featured several exciting highlights, including a captivating fashion show that showcased local weaves, highlighting the weaving industryof Santiago City. This exhibition celebrated the city’s rich tradition of craftsmanship and creativity. Additionally, the event featured showcases of diverse products from the Micro, Small, and Medium Enterprises (MSMEs) in the area, further promoting local entrepreneurship and economic growth. The City Local Government Unit (CLGU) of Santiago City has an exciting lineup of activities planned for the celebration of National Tourism Month. These activities will not only showcase the city’s exceptional beauty and culture but also create opportunities for community engagement and participation.

As Santiago City continues to redefine itself as a must-visit destination in the Philippines, the “Exceptionally, Santiago City” brand serves as a symbol of the city’s dedication to providing exceptional experiences to both tourists and locals alike. Through sustainable tourism practices, cultural preservation, and community involvement, Santiago City aims to create lasting memories and inspire profound admiration for this exceptional destination.

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