Cagayan Valley and Northern Philippine Islands

Regional Tourism Stakeholders Assembly and Forum, alongside “Bisita, Be My Guests” Activation, proves to be a Remarkable Success in Tuguegarao City”.

The Department of Tourism, Region 2 played host to a gathering of regional tourism stakeholders at the esteemed Go Hotels Plus on September 12, 2023. This significant event, composed of the Regional Tourism Stakeholders Assembly and Forum and the “Bisita, Be My Guests” Activation, brought together key figures and professionals in the tourism industry.

Regional Director Troy Alexander G. Miano, whose leadership and vision have been instrumental in advancing tourism in the region, opened the event with a warm welcome message. His words set the tone for a day filled with knowledge-sharing and collaboration among participants.

The program gained momentum with Senior Tourism Operations Officer Romeo G. Caranguian, Jr. sharing valuable insights into the background of the event and presenting the Regional Tourism Situationer Report of the region. His comprehensive report provided attendees with a holistic view of the current state of tourism in the region, highlighting both its strengths and areas for improvement.

One of the event’s highlights was the presentation by Undersecretary Verna Esmeralda C. Buensuceso, who delved into the fascinating topic of “Enhancing Tourism Experiences: Strategies and Innovations in Tourism Product Development.” Her expertise and innovative ideas provided attendees with fresh perspectives on how to elevate tourism experiences and attract more visitors to the region.

Assistant Secretary Maria Rica C. Bueno also graced the event with her presentation on the “Tourism Workforce Development Program: Increasing Competitiveness Through Capacity Building.” Her insights underscored the importance of a skilled and well-prepared tourism workforce in ensuring the industry’s growth and competitiveness.


Participants at the event represented a diverse cross-section of the regional tourism landscape, including tour guides, tour operators, travel agencies, provincial, city, and municipal tourism officers from local government units, members of the media, and accredited tourism enterprises in the region, alongside representatives from various line agencies.


The Regional Tourism Stakeholders Assembly and Forum and the “Bisita, Be My Guests” Activation were not only opportunities for networking but also a platform for robust discussions, innovative ideas, and strategic collaborations. Together, these initiatives will undoubtedly contribute to the continued growth and success of tourism in the region.#

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