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Cagayan Valley and Northern Philippine Islands

Department of Tourism, Region 2 attends the Launching of the Philippine Tourism Awards

The Department of Tourism, Region 2, took center stage alongside distinguished regional tourism leaders at the grand launch of the Philippine Tourism Awards (PTA) held at the Philippine International Convention Center on February 2, 2024.

With the remarkable presence of various tourism industry leaders and stakeholders, the event showcased the commitment of Region 2 in fostering excellence in the entire tourism value chain. Led by Regional Director Troy Alexander Miano, the delegation from Region 2 demonstrated a strong dedication to advancing the tourism sector.

The PTA serves as a platform to celebrate excellence across diverse sectors of tourism, recognizing their significant contributions to the robust economic foundation, including job creation. The awards aim to elevate the quality of tourism services nationwide, positioning the Philippines as a globally competitive destination.

During the launch, Secretary Frasco introduced new criteria for the awards, emphasizing sustainability measures that incorporate green practices within establishments. Filipinization was also highlighted as a crucial criterion, showcasing the best of local offerings in each destination. The awards will recognize tourism pillars and include institutional accolades for outstanding establishments.

Expressing gratitude, Secretary Frasco thanked industry partners for their contributions, making the Philippines an award-winning destination. The PTA will extend its impact to the regional level, with implementation scheduled for the middle of the year, and national awarding ceremonies set to take place in the last quarter.

The Philippine Tourism Awards promises to be a transformative initiative, setting new standards for excellence, sustainability, and the promotion of local culture within the tourism industry.

Region 2 DOT urges local tourism stakeholders to submit their entries for the PTA nominations.

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