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Cagayan Valley and Northern Philippine Islands

Isabela’s Tourism Circuit Aquires It’s Brand Name

The Department of Tourism, Region 2 successfully concluded the three-day tourism marketing and branding workshop for Isabela’s Culture, Heritage, and Tourism (CHAT) Circuit at Gamu, Isabela on January 4-6, 2023.

Tourism officers from the various cities and municipalities in the circuit were taught marketing and branding concepts and tactics over the course of the three-day event.

What emerged as the brand name of this tourism circuit is “Majestic Isabela: Your Journey to a Glorious Past”. The circuit brand encompasses the whole spectrum of tourism products offered by the destinations. The brand name was a product of the collaborative efforts of the tourism officers that are part of this circuit.

Director Troy Alexander Miano praised the efforts and assistance provided by the participants which laid the ground for the fruitful development of the circuit brand. He also emphasized how crucial it is for local government units to prioritize and support tourism-related activities to promote the growth of the industry in the province and in the region.

It is envisioned that this tourism circuit will be launched on a national stage at the forthcoming Travel and Tour Expo on February 3-5, 2022, after undergoing a tour packaging workshop and readiness assessment next week.

The CHAT Circuit will promote Philippine Tourism Experience and will enable our tourism industry stakeholders to engage with our tourists and guests. This is in line with the priorities of the current administration to recalibrate tourism products centered around the country’s “Filipino-ness” and its unique and defining cultural attributes as a nation

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