DOT Conducts Readiness Assessment for Isabela Tourism Circuit
The Department of Tourism, Region 2 conducted a readiness assessment of the “Majestic Isabela: Your Journey to a Glorious Past” tourism circuit on January 11-13, 2023.
A team from the DOT regional office, tourism officers from the cities and municipalities that make up the circuit, and representatives from Region 2 Travel Agencies and Tour Operators took part in the evaluation of the various tourism products and services provided in the different destinations.
The readiness assessment was conducted following the success of the marketing and branding workshop and tour package development and delivery seminar which was shepherded for the said circuit.
The readiness assessment is an important element of the Tourism Product Development Cycle which must be undertaken to evaluate the readiness of the tourism circuit for regional and national validation including the identification of gaps and enhancements necessary to ensure the completeness of the product experience.
The Isabela Tourism Circuit features culture, heritage and arts tourism which is conceived to highlight and herald the Filipino brand and identity in all aspects of the travel and tourism experience.#
𝐒𝐨𝐮𝐫𝐜𝐞: 𝐃𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐨𝐟 𝐓𝐨𝐮𝐫𝐢𝐬𝐦, 𝐑𝐞𝐠𝐢𝐨𝐧 𝟐
January 16, 2023